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December 2, 2025

What Is Financial Planning: The Practical Guide

Stewart Willis
PRESIDENT & HIGH NET WORTH ADVISOR
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TL;DR: This guide explains what is financial planning and why it’s essential for managing money, setting goals, and building long-term stability. It walks you through how financial plans work, what they include, and how both individuals and businesses use them to make smarter financial decisions.

Main points:

  • The definition of financial planning and how it helps you organize income, expenses, savings, and investments.
  • What a financial plan includes—budgets, cash flow, debt strategies, retirement planning, insurance, and more.
  • The difference between a budget vs. financial plan, and how short-term and long-term planning work together.
  • The five steps of the financial planning process and common strategies for growing and protecting your wealth.
  • How FP&A works in businesses and the differences between fee-only, commission-based, and fee-based financial planning models.


Financial planning is about taking control of your money and preparing for the future. It helps you set goals, manage your resources, and make smart decisions about saving and spending.

You’ll learn what a financial plan is, how it works, and why you need it for your personal and professional life.

Financial Planning Definition

Financial planning is the process of organizing your money to meet your goals. It involves looking at your income, expenses, savings, and investments to create a clear plan. The goal is to make the most of your money while preparing for the future.

It helps you decide where you want to go and how to get there. You might want to:

  • save for a vacation
  • pay off debt
  • save for education
  • build a retirement fund
  • save for a house downpayment

What Is a Financial Plan?

A financial plan is a detailed guide for managing your money. Think of it as a personalized strategy for reaching your financial goals. It helps you set priorities, build structure, and track progress.

Your plan may include:

  • a monthly budget
  • emergency savings
  • debt payoff goals
  • investment allocations
  • retirement projections

What’s the Difference Between a Budget vs a Financial Plan?

When comparing a budget vs a financial plan you must consider what each one does.

A budget tracks your money month by month. A financial plan covers your entire financial life. Both work together since a budget supports daily decisions and a plan supports lifetime goals.

Think of it this way:

  • A budget manages the present.
  • A financial plan guides the future.

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What Is the Purpose of a Financial Plan?

A financial plan helps you organize your money to reach your goals. The purpose of a financial plan is to give you a clear picture of where you stand and what steps to take next. It keeps you focused and on track.

Long-Term vs Short-Term Financial Planning: How Do Thay Help You

You need both long-term vs short-term financial planning to stay balanced. Working together, they give you a clear financial roadmap. Short-term planning focuses on:

  • next 3-12 months
  • budgeting
  • building an emergency fund
  • paying down debt

On the other hand, long-term financial planning focuses on:

  • retirement
  • buying a home
  • investing for wealth
  • education planning
  • major life milestones

What's Included in a Financial Plan?

A financial plan typically includes the following components:

  1. Financial goals: For example, saving for a home, retirement, or education expenses.
  2. Net worth statement: A snapshot of your current financial position, detailing savings, investments) and debts.
  3. Cash flow analysis: Income and expenses to understand spending habits and identify areas for improvement.
  4. Budget: How you will divide your income towards expenses, savings, and debt repayment.
  5. Debt management: A plan to handle and reduce debts, like prioritizing high-interest obligations.
  6. Investment strategy: How to grow your wealth through investment vehicles, aligned with your risk tolerance and goals.
  7. Insurance planning: Maintain necessary coverage to protect against unforeseen events, such as health issues or property loss.
  8. Tax planning: Strategies, planning and preparation to cut tax liabilities.
  9. Retirement planning: How to maintain financial security, including estimating required savings and choosing retirement accounts.
  10. Estate planning: How to manage and distribute assets after death according to your wishes.

What is Personal Financial Planning?

Personal financial planning focuses on managing your money to meet your individual needs. It’s about creating a plan that fits your goals, lifestyle, and priorities.

This type of planning covers several areas. It includes:

  • budgeting
  • saving
  • investing
  • planning for taxes

It also involves preparing for unexpected events with insurance and an emergency fund. A good personal financial plan adapts as your life changes like divorce, children, remarriage, property purchases or sales, etc.

What Are the 5 Steps of Financial Planning?

If you’re looking to create your own financial plan, follow these five financial planning process steps:

  1. Assess your current financial situation. To do this, you need to gather your financial documents about your assets and debts. What is your current income like (include all forms of income, including passive) and don’t underestimate your expenditure.
  2. Outline your short and long-term financial goals. Think critically about your retirement and how much you’ll need. Be clear with these goals.
  3. Create a strategic plan for now and the future. This budget should help you improve on areas where you can cut back on expenses and still live comfortably.
  4. Develop and investment and savings plan. Know where you want to be in the future will help you divert funds to the appropriate investment vehicles and saving accounts. You should also have an emergency fund.
  5. Implement and review your plans. Now that you’ve planned, you should act. Also, remember to review it regularly. Life changes quickly and unexpectedly.

What Are Common Financial Planning Strategies?

Financial planning strategies help you apply your plan in practical ways. Effective strategies should depend on your unique situation, but generally these include:

  • diversifying investments
  • reducing high-interest debt
  • reviewing insurance for proper coverage
  • establishing retirement accounts like Roth IRAs

What Is Financial Planning and Analysis (FP&A)?

Financial Planning and Analysis (FP&A) is about helping businesses make smart financial decisions.

This area of corporate finance involves:

  • planning and budgeting
  • integrated financial planning
  • management and performance reporting
  • forecasting and modeling

The goal of financial planning and analysis is to keep a company’s finances on track while planning for growth.

Your FP&A team of professionals study data to understand how a business is performing. They look at things like sales, expenses, and profits. Then, they use this information to help businesses decide what to do next and how to improve their bottom line.

Fee Structures for Financial Planning

With a better understanding of financial planning, you should know how planners get paid.

These are the typical fee structures:

  • fee-only financial planning
  • commission-based financial planning
  • fee-based financial planning

What is Fee-Only Financial Planning?

With fee-only financial planning, you pay a flat fee, an hourly rate, or a percentage of the money they manage for you. They don’t earn commissions from selling products. A fee-only financial planning model is transparent and avoids conflicts of interest.

A fee-only certified financial planner focuses on meeting your financial goals—not on selling investments. In this case, you are working with planners with a fiduciary duty to you.

What Is Commission-Based Financial Planning?

Commission-based financial planners make money by selling financial products like insurance or mutual funds. While you don’t pay upfront for advice, it’s difficult to know if their interests truly align with yours. Since they make money from the products they sell, you are trusting your finances to a salesperson—not an objective party.

However, they must follow the “suitability rule” when advocating for products. This only means they can only sell products they believe will benefit clients—which is subjective. There is no legal duty to clients, so they don’t have to disclose conflicts of interests like a fiduciary.

What Is Fee-Based Financial Planning?

Many get confused when they hear “fee-based” because they think it means fee-only financial planning. Fee-based financial planning combines fee-only financial planning and commission-based models. They charge a fee for their advice and earn commissions from by selling products.

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Stewart Willis is the founder and president of Asset Preservation Wealth & Tax, a financial planning firm in Phoenix, Arizona. Investment advisory services offered through Foundations Investment Advisors, LLC, an SEC registered investment adviser.

The commentary on this blog reflects the personal opinions, viewpoints and analyses of the author, Stewart Willis, providing such comments, and should not be regarded as a description of advisory services provided by Foundations Investment Advisors, LLC (“Foundations”), an SEC registered investment adviser or performance returns of any Foundations client. The views reflected in the commentary are subject to change at any time without notice. Nothing on this website constitutes investment, legal or tax advice, performance data or any recommendation that any particular security, portfolio of securities, transaction or investment strategy is suitable for any specific person. Personal investment advice can only be rendered after the engagement of Foundations for services, execution of required documentation, including receipt of required disclosures. Any mention of a particular security and related performance data is not a recommendation to buy or sell that security. Foundations manages its clients’ accounts using a variety of investment techniques and strategies, which are not necessarily discussed in the commentary. Any statistical data or information obtained from or prepared by third party sources that Foundations deems reliable but in no way does Foundations guarantee the accuracy or completeness. Investments in securities involve the risk of loss. Any past performance is no guarantee of future results. Advisory services are only offered to clients or prospective clients where Foundations and its advisors are properly licensed or exempted. For more information, please go to https://adviserinfo.sec.gov and search by our firm name or by our CRD # 175083.

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